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Trading Lives for Likes…
There was a time when the biggest distraction in a car was probably the radio.. Then came mobile phones… Now we have something potentially more difficult to deal with. The need to be seen. Social media has changed the way we communicate, but it has also changed the way some people drive. A video. A photo. A reaction. A few more likes. And suddenly the road becomes part of the content. Research from IAM RoadSmart found that nearly a third of young drivers surveyed had filmed o
Steve King
1 day ago2 min read


Rethinking KSI: From Fear to Empowerment
In road safety conversations, KSI usually stands for Killed or Seriously Injured. It’s a sobering metric. The numbers are important — but...
Steve King
Aug 10, 20252 min read
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