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Road Deaths Have Become Normalised..
The train crash in Bedford rightly dominated the headlines. Lives were lost. Dozens of people were injured. News channels interrupted their schedules. Journalists provided live updates. Politicians responded. Investigations began immediately. That reaction was entirely appropriate. Whenever people lose their lives using a public transport system, society quite rightly asks difficult questions. What happened? Why did it happen? Could it have been prevented? What needs to chang
Steve King
Jun 213 min read


Blind Spots of the Mind: The Psychological Biases Behind Young Driver Risk
Why do younger drivers take more risks? Why are they so tragically overrepresented in the KSI (Killed or Seriously Injured) statistics? It’s not just about inexperience behind the wheel—it’s what’s happening inside their heads. In this blog, we’ll explore the hidden psychological biases that shape young driver behaviour, how they quietly contribute to devastating outcomes, and introduce a new way to challenge them—through coaching-based driver training. 📉 The Statistics That
Steve King
Oct 26, 20253 min read
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