The Hidden Contradiction at the Heart of Modern Training “Let me tell you how to coach.” Read that again. It’s a phrase heard every day in training rooms, webinars, workshops, and professional development sessions. And it contains one of the biggest contradictions in education. If coaching is about helping people think for themselves, why do so many trainers spend their time telling people what to think? The irony is hard to miss. We stand at the front of a room explaining th