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Trading Lives for Likes…
There was a time when the biggest distraction in a car was probably the radio.. Then came mobile phones… Now we have something potentially more difficult to deal with. The need to be seen. Social media has changed the way we communicate, but it has also changed the way some people drive. A video. A photo. A reaction. A few more likes. And suddenly the road becomes part of the content. Research from IAM RoadSmart found that nearly a third of young drivers surveyed had filmed o
Steve King
2 days ago2 min read


What 20mph Speed Limits Reveal About Human Behaviour…
Some drivers don’t just dislike 20mph limits. They react to them. Visibly. Emotionally. Sometimes explosively. You’ve probably seen it. The driver tailgating the car doing 20 in a 20 zone. The sudden overtakes. The horn. The frustration that feels… disproportionate. So why does it trigger such strong anger in some people? It isn’t really about speed. It’s about what the brain thinks is happening. The brain is expecting 30mph Most drivers have spent years, even decades, moving
Steve King
Jul 282 min read


Let Me Tell You How to Coach…
The Hidden Contradiction at the Heart of Modern Training “Let me tell you how to coach.” Read that again. It’s a phrase heard every day in training rooms, webinars, workshops, and professional development sessions. And it contains one of the biggest contradictions in education. If coaching is about helping people think for themselves, why do so many trainers spend their time telling people what to think? The irony is hard to miss. We stand at the front of a room explaining th
Steve King
Jul 113 min read


Have Driving Standards Really Got Worse In The Last Few Years…?
It’s a question I hear almost every week. “People can’t drive anymore.” “Driving standards have fallen through the floor.” “COVID changed everything.” As driving instructors, we’re in a unique position. We spend more time observing driving than almost anyone else. We see the rushed decisions, the tailgating, the missed signals, the unnecessary risks and the impatient reactions. It’s easy to conclude that driving standards have simply got worse. But is that actually what’s hap
Steve King
Jun 303 min read


Road Deaths Have Become Normalised..
The train crash in Bedford rightly dominated the headlines. Lives were lost. Dozens of people were injured. News channels interrupted their schedules. Journalists provided live updates. Politicians responded. Investigations began immediately. That reaction was entirely appropriate. Whenever people lose their lives using a public transport system, society quite rightly asks difficult questions. What happened? Why did it happen? Could it have been prevented? What needs to chang
Steve King
Jun 213 min read


Why the Clean Sheet Test Pass Might Not Be the Badge of Honour Some Instructors Think It Is
Last week, I wrote about pass rates and why they don’t necessarily tell us how effective an instructor really is. This week, I want to continue that conversation by looking at another measure that often receives almost mythical status within our industry: The clean sheet pass. Few achievements generate more excitement among driving instructors. A learner returns from the test centre with zero driving faults. The social media post goes up. Congratulations pour in. The instruct
Steve King
Jun 94 min read


Your pass rate doesn’t necessarily mean you’re a good instructor.
That statement often makes people uncomfortable. And before anyone rushes to the comments, a strong pass rate can absolutely be an indicator that some things are being done well. It may reflect good lesson structure, effective communication, and learners arriving at test well prepared. The problem arises when pass rate becomes the primary measure of instructional quality. Teaching someone to pass a driving test is not the same as training someone to become a safe, adaptable d
Steve King
Jun 62 min read


Rethinking KSI: From Fear to Empowerment
In road safety conversations, KSI usually stands for Killed or Seriously Injured. It’s a sobering metric. The numbers are important — but...
Steve King
Aug 10, 20252 min read
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